How international luxury brands can combat the versatility of Indian market

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The tier 1 cities in India are witnessing a higher demand of luxury products. From jewelry to electronics, fine dining to apparels, accessories to wines and spirits, the demand is only increasing with the passage of time.

Famous brands like Gucci, Louis Vuitton, Christian Dior, etc., have found a new market for expansion. Having performed exceptionally well across various countries over the last many years, these brands see a lot of potential in Indian luxury market. However, the versatility of the luxury market in the world’s second most populous country is posing a challenge to the foreign brands to make their presence felt.

At this juncture, lifestyle advisory cells like MAISON can help these luxury brands in recognizing the opportunities to build, grow and sustain their business. Incepted by Gaurav Bhatia, MAISON offers a comprehensive service system to the clients, including marketing solutions, business development ideas, branding and rebranding solutions, communication and content creation, PR, digital strategy, etc.

Having led renowned luxury brands like LVMH Moet Hennessy and Sotheby’s, Gaurav Bhatia will aim to use his industry-specific expertise to tap the potential of luxury brands with MAISON. After opening new markets across South Asia and United States while operating in the luxury segment for 20 years, Bhatia intends to share the magic of international brands with the Indian youth.

The most exciting thing about the Indian luxury market is the emergence of luxury brands like Gitanjali Gems, Tital Company and PC Jewellers, who have also entered the list of top luxury brands of the world. These brands are innovating to counter the complexities of the Indian luxury market. The advent of digital media is aiding luxury brands further to expand their presence through online space as well.

On the other hand, lifestyle advisory cells like MAISON can also help these luxury firms to create visibility and open new markets, while helping the Indian customers make informed decisions.

Ever since acquiring a global taste, many Indian consumers are looking for luxury products to upgrade their lifestyle. The globalization and digitization are only going to fuel the demand, creating more opportunities for international brands to foray into the Indian luxury market for a sustainable growth.

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