Now that’s a subject and session I totally love! Not because it speaks luxury but because we share similar thoughts and believe in the art of product storytelling, creating an experience for the customer and great packaging. Mind you it’s sleek and beautiful packaging, not necessary expensive packaging!
Gaurav Bhatia, Founder and CEO – A Luxury Advisory Cell beautifully articulated on how jewelry is a piece of art, but how many of us are able to sell it as art in India ? When an Indian walks into a store in Paris he wouldn’t question a $1000 shoe but the customer will ask for a detailed diamond, gold, labor break up for jewelry in a store in India.
Have you wondered why? Among his various examples on Hermes, LV, BMW, Picasso the one which made a mark according to me is Marc Jacobs creating an apparel line for Louis Vuitton with handwoven Banarasi fabric and Priyanka Chopra endorsing it on a Vogue cover page. It truly brings out the essence of Narendra Modi’s “Make in India” concept. In India, Nirav Modi is an epitome of luxury. In the space of bags, HiDesign has created a beautiful story.
What I liked about Gaurav’s session is he mentioning to maintain respect with colleagues, juniors or staff without discrimination. When we walk into a branded international store, we may just see a shoe maker sewing the shoe or an artisan crafting a piece of art which we will proudly watch but how many treat their Karigar in the same way in a jewellery store here?