India’s Luxury Decade : Understanding The Nouveau Indian Luxury Customer And Capturing The Luxury Rupee

-

Now that’s a subject and session I totally love! Not because it speaks luxury but because we share similar thoughts and believe in the art of product storytelling, creating an experience for the customer and great packaging. Mind you it’s sleek and beautiful packaging, not necessary expensive packaging!

Gaurav Bhatia, Founder and CEO – A Luxury Advisory Cell beautifully articulated on how jewelry is a piece of art, but how many of us are able to sell it as art in India ? When an Indian walks into a store in Paris he wouldn’t question a $1000 shoe but the customer will ask for a detailed diamond, gold, labor break up for jewelry in a store in India.

Have you wondered why? Among his various examples on Hermes, LV, BMW, Picasso the one which made a mark according to me is Marc Jacobs creating an apparel line for Louis Vuitton with handwoven Banarasi fabric and Priyanka Chopra endorsing it on a Vogue cover page. It truly brings out the essence of Narendra Modi’s “Make in India” concept. In India, Nirav Modi is an epitome of luxury. In the space of bags, HiDesign has created a beautiful story.

What I liked about Gaurav’s session is he mentioning to maintain respect with colleagues, juniors or staff without discrimination. When we walk into a branded international store, we may just see a shoe maker sewing the shoe or an artisan crafting a piece of art which we will proudly watch but how many treat their Karigar in the same way in a jewellery store here?

Share this article

Recent posts

Why Luxury Market Won’t be the Same Post Lockdown?

Innovative marketing solutions have always been of paramount importance to expand the landscape in the luxury market. The future of India’s luxury market will...

How international luxury brands can combat the versatility of Indian market

The tier 1 cities in India are witnessing a higher demand of luxury products. From jewelry to electronics, fine dining to apparels, accessories to...

Gaurav Bhatia, head of marketing for Moët Hennessy (LVMH), India

Based in Mumbai, Gaurav heads marketing for the largest luxury firm in India, Moët Hennessy(LVMH). He is also a luxury consultant. With eight years in...

Luxury Marketing and Catering to the Posh

How India’s luxury market has been shaped over the years – from USD 23.8 billion to 30 Billion India’s luxury goods market has witnessed a...

India’s Luxury Decade : Understanding The Nouveau Indian Luxury Customer And Capturing The Luxury Rupee

Now that’s a subject and session I totally love! Not because it speaks luxury but because we share similar thoughts and believe in the...

Popular categories

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent comments